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Supplier Global Resource Magazine July/August 2012 : Page 57

SUPPLIERS GO SHOPPING Hong Kong Gift Show Draws 40,000+ Attendees The Hong Kong Gifts & Premium Show, held at the Hong Kong Convention & Exhibition Center, opened its 27th edition of the event on April 27, attracting more than 4,100 exhibitors from 35 countries. On the attendee side, show organizers reported nearly 46,000 people walking the show floor. Run by the Hong Kong Trade Development Council (HKTDC), in cooperation with the Hong Kong Exporters’ Association, the three-day event has become an annual trip for North American suppliers who import their items from Asia. “It’s always a pleasure to arrive here after working and attending shows in China,” said Rob Spector, president of Toronto-based Spector & Co. “And the HKTDC puts on an amazing show and pulls out all the stops. Despite tough recessionary times and declining attendance, it seems HKTDC management moves on with respect to ensuring a great trade show experience. For example, iPad stations with show info are available so you don’t have to line up to get information.” In a nod to the ubiquitous nature of personal electronic devices, show organizers added a new area called the iAccessories Product Zone, which showcased items for smartphones and tablet computers, and a Small Order Zone, where buyers could order products in limited quantities to test market response before committing resources to large orders. Benson Pau, vice chairman of the Hong Kong Exporters’ Association, pointed out that Hong Kong is an important sourcing center for giftware and premiums. “In 2011, Hong Kong’s total export in gifts and premiums was up 14% compared to 2010, which amounted to $23 billion (USD),” Pau said. “In the first three months of 2012, Hong Kong’s total export in gifts and premiums was close to $5 billion (USD), representing a 10.8% growth year-to-date.” Bonni Shevin-Sandy, president of IL-based supplier Dard Design, has been attending the Hong Kong Gift Show for years, but thinks that the amount of new products was lacking at this year’s event. “New designs can range from $10,000-$50,000 and a new mold $8,000-$20,000, and with shortage of labor and added wages, the factories aren’t investing,” she said. The Hall of Fine Design, showcasing the most retail-inspired offerings, had the most creativity, Shevin-Sandy said. “These companies are still investing in new designs and technology, hoping to recoup their investment,” she said. “I did see some innovative items, and an exciting, new factory that I will be auditing and then partnering with in a new product category. So, finding that needle in the haystack was worth my trip.” Next year’s Hong Kong Gifts & Premium Fair will be held from April 27-30, 2013. For more information, go to www.hktdc. com/hkgiftspremiumfair. For more information on the Canton Fair, go to ; for more information on the Shenzhen Gift Show, go to . Happy Hour in Hong Kong! Will you be at the Hong Kong Gift & Premiums Show in 2013? ASI will be hosting a party for North American suppliers at the Grand Hyatt (connected to the Convention Center) on April 27th. Consider yourself invited and I look forward to seeing you all there! Stay tuned for more details from me ... WWW.SUPPLIERGLOBALRESOURCE.COM JULY/AUGUST 2012 57

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