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Supplier Global Resource Magazine July/August 2012 : Page 56

THE ASIAN GIFT SHOWS: WHERE NORTH AMERICAN With three events in one week, Asia’s spring shows drew tens of thousands of buyers from across the globe, many of whom are ad specialty suppliers from North America, who make the trek to purchase the hottest new items not yet available in the U.S. or Canada. BY MICHELE BELL, JULIE COHEN, SARA LAVENDUSKI & HALEY MILLER C 56 overing an exhibition area of more than 12 million square feet, the 111th Canton Fair, held at the China Import and Export Fair Complex in Guangzhou, China, from mid-April til early May, showcased consumer goods, gifts and premiums in 13 full halls. Hosting 58,700 booths over a three-week period and drawing well over 100,000 international attendees, the show is considered by many North American suppliers to be a critical event to find new products for their lines. inspecting our production processes and spending time with our factory staff, ensuring consistency and quality with our product lines using high quality control standards,” Goodelman said. Held simultaneously with the Canton Fair was the Shenzhen Gift Show, an event run by Reed Exhibitions. Now in its 20th installment, the show housed 3,300 exhibitors and attracted over 110,000 attendees. Taking up nine halls in the Shenzhen Convention & Exhibition Center, the event included product categories on display such as drinkware, stationery, apparel, electronics, housewares, bags and leisure products. Product trends uncovered at the show included a clear, neoprene bag that self-seals around a smartphone or tablet, making the devices waterproof and able to be used underwater, as well as drinkware in pastel metallic colors with neoprene lids. “The Canton Fair was a very productive trip for us,” said Taylor Tadmor, the president of NY -based supplier Tekweld and a repeat visitor to the Canton Fair. “We are involved in the product development process, as well as in sales, which enables us to utilize feedback from our customers to not only source, but develop new products with our supplier base all over the world. We find color trends, new materials and designs to revolutionize our product lines.” Josh Goodelman, vice president of the NY -based supplier Liqui-Mark, was a first-time attendee at the show, and noted that applying retail trends to the promotional market ensures clients have the most cutting-edge products and ideas to be successful for all of their marketing needs. “The most important part of the trip was spending time at our factories auditing and JULY/AUGUST 2012 WWW.SUPPLIERGLOBALRESOURCE.COM

Asian Show Report

Michele Bell, Julie Cohen, Sara Lavenduski & Haley Miller

With three events in one week, Asia’s spring shows drew tens of thousands of buyers from across the globe, many of whom are ad specialty suppliers from North America, who make the trek to purchase the hottest new items not yet available in the U.S. or Canada<br /> <br /> Covering an exhibition area of more than 12 million square feet, the 111th Canton Fair, held at the China Import and Export Fair Complex in Guangzhou, China, from mid-April til early May, showcased consumer goods, gifts and premiums in 13 full halls. Hosting 58,700 booths over a three-week period and drawing well over 100,000 international attendees, the show is considered by many North American suppliers to be a critical event to find new products for their lines.<br /> <br /> “The Canton Fair was a very productive trip for us,” said Taylor Tadmor, the president of NY-based supplier Tekweld and a repeat visitor to the Canton Fair. “We are involved in the product development process, as well as in sales, which enables us to utilize feedback from our customers to not only source, but develop new products with our supplier base all over the world. We find color trends, new materials and designs to revolutionize our product lines.” <br /> <br /> Josh Goodelman, vice president of the NY-based supplier Liqui-Mark, was a first-time attendee at the show, and noted that applying retail trends to the promotional market ensures clients have the most cutting-edge products and ideas to be successful for all of their marketing needs. “The most important part of the trip was spending time at our factories auditing and inspecting our production processes and spending time with our factory staff, ensuring consistency and quality with our product lines using high quality control standards,” Goodelman said.<br /> <br /> Held simultaneously with the Canton Fair was the Shenzhen Gift Show, an event run by Reed Exhibitions. Now in its 20th installment, the show housed 3,300 exhibitors and attracted over 110,000 attendees. Taking up nine halls in the Shenzhen Convention & Exhibition Center, the event included product categories on display such as drinkware, stationery, apparel, electronics, housewares, bags and leisure products. Product trends uncovered at the show included a clear, neoprene bag that self-seals around a smartphone or tablet, making the devices waterproof and able to be used underwater, as well as drinkware in pastel metallic colors with neoprene lids. <br /> <br /> Boost your nails into beach-worthy shape with this sixpiece manicure kit. Comes in a fuzzy cheetah-print case shaped like a boot. Available from Yangdong WinJoy Industrial Co. Ltd., 86-0662-8861616 <br /> <br /> This wristband is perfect for identification purposes and is available in a variety of bright colors. Also offered in vinyl, plastic, Tyvek and holographic material. Available from B&B Exporting Limited, 0086-20- 86780687, http://bbexporting.Com. <br /> <br /> This grooming kit is lovely in leather and features a foldout-style case. Includes nail clippers, tweezers, files and more. Available from Yangdong WinJoy Industrial Co. Ltd., 86- 0662-8861616. <br /> <br /> Add a bit of dazzle to your day with this imitation pearl and crystal stylus necklace. Available from Trinal Co., Ltd., +886/2- 29999601, www.trinal.com. <br /> <br /> Let your twisted side show with this wacky Tangle toy that is perfect for children and adults alike. Available from Tangle Creations, 888-829- 3808, www.tanglecreations.com. <br /> <br /> Start writing in this colorful, eco-friendly notebook. Made from recycled paper, it comes in various sizes and includes a pen. Available from Great Forest International Trading Co. Ltd., 0086- 574-87687017, www.Great-forest.cn. <br /> <br /> Picasso’s “The Dream” adorns the case of this three-piece manicure kit, which includes a picture of the artist on the inside. Available from On Winly Industries Corporation, (852) 1830 668, www.hktdc.com. <br /> <br /> Beware of dog! This pink dog collar has silver spikes attached to the exterior. Available from Guangzhou Roomfun Trading Co. Ltd., (0086) 20 3998 4856, http://www.roomfun. net/E_index.asp. <br /> <br /> This battery-operated safety light clips directly onto the back of a bike or backpack, and can be adjusted to flash or remain constant. Available from Ningbo Nuoer Electrical Appliance Co. Ltd., 0086-574- 88189248, www.nbnuoer.com. <br /> <br /> This bottle opener for screwcap and threaded wine bottles features a handsome chrome finish and an easy grip. Use it to open a bottle, or place it on top for a sophisticated presentation. Available from ODMasia, 852 2527 6766, www.odmasia.com.<br /> <br /> This spooky bat-shaped dog collar includes the word “Demon” across the front, just in time for Halloween. Available from Guangzhou Roomfun Trading Co. Ltd., (0086) 20 3998 4856, http://www.roomfun. net/E_index.asp. <br /> <br /> Celebrate Asian culture with this 2-in-1 fan and ballpoint pen. Fan includes a full-color image. Available from ODMasia, 852 2527 6766, www.odmasia.com. <br /> <br /> Get ready for explosive sales with this grenade-shaped screwdriver kit. Includes nine pieces and an exterior keyring for easy access. Available from Ningbo Cixi Jinfeng Plastics Co., Ltd., 86-574-63699699, www.jinfengcn.com. <br /> <br /> Never miss a note with this sleek black and red striped twist-action pen. Available from Tonglu Guanghua Stationery Co. Ltd., 86-571-64331721, www.guanghuapen.com. <br /> <br /> Make some noise with this air horn, perfect for celebrations, sporting events, holidays and the entertainment industry. Press the bottom to emit a loud sound. Available from Sunrise Industrial Co., Ltd., +86-574-82081319, www.craftsunrise. com. <br /> <br /> Ranging in size and design, these Picassothemed manicure kits come in beautiful boxes featuring various works by the painter, as well as photographs of the artist himself. Available from On Winly Industries Corporation, (852) 1830 668, www.hktdc.com. <br /> <br /> Featuring a comfy curved design and touchscreen stylus, this lightweight pen is great for everyday writing needs. Available from Tonglu Guanghua Stationery Co. Ltd., 86-571-64331721, www.guanghuapen.com. <br /> <br /> Give this adorable, light-reflecting elephant a new home on your key ring. Perfect for a jacket or backpack so that the wearer will always be visible. Available from Andena Products Limited, 852-2489 1108, www.andena.com <br /> <br /> Use your touchscreen devices with ease with this aluminum metallic blue stylus pen. Keeps your screen fingerprint-free. Available from Hangzhou Ownseas Pen Co Ltd., 0086-571-64220418, www.Ownseas.com. <br /> <br /> This darling pink necklace features a pen on one end and a touchscreen stylus on the other, making it the most useful item in your jewelry box. Available from Trinal Co., Ltd., +886/2-29999601, www.trinal.com. <br /> <br /> Keep cool this summer with a personal mister. This colorful gadget comes complete with a wrist strap, ensuring that refreshment is always at hand. Available from Wintime Industrial Co., Ltd., (++86 574)8788 6577, www.wantaicn.com. <br /> <br /> Available in fun colors and sizes for the iPhone and iPad, this silicone stand functions as both a convenient holding device and a set of speakers. Available from Ningbo Nuoer Electrical Appliance Co. Ltd., 0086-574-88189248, www.nbnuoer.com. <br /> <br /> Great for kids, or for kids-atheart, these LEGO-shaped silicone speakers let you rock out without having to plug anything in. Available from Ningbo Nuoer Electrical Appliance Co. Ltd., 0086-574- 88189248, www.Nbnuoer.com. <br /> <br /> Say cheese! These silicone “bunny ears” iPhone speakers amplify sound without the inconvenience of plugs and wires. Available from Ningbo Nuoer Electrical Appliance Co. Ltd., 0086-574- 88189248, www.nbnuoer.com. <br /> <br /> Keep your favorite electronic devices safe from water with a genius waterproof case for your iPod or iPhone. Also comes in a larger iPad size. Available from Ascent-Rite Enterprise Co., Ltd., (86-769) 2265 9539, www.lanyardpro.com. <br /> <br /> Perfect for the multitasker, this iPhone USB fan keeps you cool while you’re surfing the Internet and texting. Available from Ningbo Nuoer Electrical Appliance Co. Ltd., 0086-574- 88189248, www.Nbnuoer.com.

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